Cutting back on technology involves intentional steps to reduce screen time, establish healthier habits, and create a more balanced relationship with digital devices. Constant connectivity and reliance on technology can impact various aspects of life, including mental health, productivity, relationships, and overall well-being. Here's a guide on how to effectively cut back on technology: 1. Assess Your Current Tech Habits: 1. Self-Awareness: Reflect on your current tech habits, including the amount of time spent on devices, specific apps or activities consuming most of your time, and how they impact your daily life and well-being. 2. Identify Triggers and Problematic Areas: Recognize triggers or situations where excessive tech use becomes a problem, such as before bedtime, during social interactions, or while working or studying. 2. Set Clear Intentions and Boundaries: 1. Define Tech-Free Zones and Times: Establish specific zones or times where technology will be li...
In many cases, companies start to think about web positioning when they still have some pending tasks before positioning our website. Positioning implies in many cases a high effort to attract traffic, but by itself it is not useful if it is not accompanied by a comprehensive strategy aimed at achieving results. You do not get results for the mere fact of getting web traffic.
If we want to make a profit, we have to consider finishing
some pending tasks when it comes to the design of our page or website. Only in
this way will we make our investment in positioning really successful.
1. Have the appropriate hosting
Imagine that you do a gigantic task to obtain traffic from
different sources: Google Adwords, Facebook Ads, Twitter Ads, SEO, guest
posting, advertisements on YouTube, television, etc. You invest a large amount
of money to publicize the website that you have just released, but you are not
in a position to contain all the traffic that is going to reach you in such a
short time.
Do you realize that many users, for whose arrival you have
paid, will not be able to enter the web due to the collapse of the page? If you
do not have a fully prepared and conditioned web server to handle your site
traffic, investing in attracting potential clients is a considerable loss of
money.
2. Build your conversion funnel
Let's say your box is to grow 1000 subscribers to your
newsletter, but you have not yet created a lead magnet to get users to agree to
leave you their email. You want everything, but you don't give anything in
return, or you don't know how to sell it. When this happens, you may get a lot
of subscribers, but the problem is that receiving so many leads without a
coherent plan behind it doesn't make any sense.
From the moment you start receiving subscribers, you should
try to justify their trust in you, offering them something that they really
need. If you do non, you will be breaking the faith they have placed in you and
do not be surprised that they easily forget your page if you do not offer them
anything of value.
3. Prepare your website
If your website currently has no conversions, is old, has
some programming errors and does not inspire confidence in the user, chances
are that even if a large amount of traffic arrives, you will lose it in a very
short time. Don't you think that if you have a very high bounce rate right now,
the problem is not exactly the lack of traffic, but in many cases the absence
of a web page that attracts and converts?
Before we even start talking about link-building, content
strategies and social media marketing, it is much more important that your
website is fully prepared to capitalize on all that traffic you are going to
invest in. If your website is not well designed, it is best to bet on renewing
the design of your website. You can contact us if you poverty us to evaluate
your current website and make you a budget to change or improve it.
4. Have a customer service
Suppose you receive an avalanche of traffic, is your
customer service prepared to serve a high percentage of users who ask you about
your products or services? Do you have enough stocks of your product in your
online store to meet the needs of your customers, or do you have a system for
the distributor to send the product directly? Do you have a clear policy
regarding the return of products? Are there products in your online store that
are discontinued?
All these aspects are essential if we do not want our leads
to get lost in a sea of doubts, confusion, omissions, errors and questions
about what you sell and what you sell, the information you have given and what
you have not given, etc. etc. You must have the necessary tools to serve your
customers and try to convert them into sales. In many cases, companies often
use CRM software to manage company-customer relationships.
5. Have the analysis tools
You may receive a large amount of traffic, but if you do not
have the analysis tools correctly configured, you will not be able to take
advantage of the immense amount of information that is going to reach you. And
information and web analysis is key to knowing what is working and what is not
working, what you have to improve and which are the ways that generate more and
better conversions.
You must have web analytics tools that allow you to generate
reports and make decisions based on the information you have collected.
These 5 points seem essential to us before starting
advertising campaigns or web positioning actions, as they will allow you to
better capitalize on your future investment.