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How To Cut Back On Technology

Cutting back on technology involves intentional steps to reduce screen time, establish healthier habits, and create a more balanced relationship with digital devices. Constant connectivity and reliance on technology can impact various aspects of life, including mental health, productivity, relationships, and overall well-being. Here's a guide on how to effectively cut back on technology: 1. Assess Your Current Tech Habits: 1. Self-Awareness: Reflect on your current tech habits, including the amount of time spent on devices, specific apps or activities consuming most of your time, and how they impact your daily life and well-being. 2. Identify Triggers and Problematic Areas: Recognize triggers or situations where excessive tech use becomes a problem, such as before bedtime, during social interactions, or while working or studying. 2. Set Clear Intentions and Boundaries: 1. Define Tech-Free Zones and Times: Establish specific zones or times where technology will be li...

6 IDEAS TO IMPROVE THE SEO OF YOUR ONLINE STORE -

 Maybe you have an online store with a large number of products. But still you wonder why you can't rank well on Google. The mere fact of having a large online store is not necessarily synonymous with success, although it is true that the greater the number of items, the more likely you are to sell.

Do not forget that users are looking for specific products on Google. If our product pages do not appear, or appear in very low positions, the chances of the user clicking tend to be very low.

If we want to improve the SEO of our online store in Google, we will have to apply a series of SEO optimization techniques aimed at improving the positioning of the pages.

1. Improve page speed

Elements such as the cache, the compilation of the pages or the placement of the JavaScript code in the files, as well as the quality of the CSS, can influence the slowness of the page. The slower the page, the worse the user experience. And the worse the user experience, the worse the ranking will generally be.

If you want to improve your online store, you should also pay attention to the hosting you are using. Many e-commerce cannot afford to be in a shared web hosting, they require a dedicated server or a VPS.

2. Change duplicate descriptions

It is very possible that the product descriptions that you are using are the same in the manufacturer's catalog, which will also coincide with the product descriptions of other online stores. You are using duplicate content. And duplicate content is lousy for your rankings on Google.

You must rewrite all duplicate product descriptions in your online store. It doesn't matter if you have a large number of products, if you want them to be positioned well they have to be slightly longer and original descriptions.

3. Determine the main keywords

If you want to position the home in Google well, it is important to determine the most suitable keywords. These should appear in the title, meta-description and content of the main page. On many occasions, it will be necessary to write some presentation text that includes these keywords.

Web pages with little original content often do not rank well. Try to improve and increase the content of your website. On the other hand, think that not all keywords are suitable to try to position yourself. There are keywords where Google results pages return pages with a high authority and relevance and which are going to be very difficult to pass, if you can.

4. Get quality links

Not because of the fact of getting hundreds or thousands of links in a short time, our online store will experience high growth. The important thing is that our positioning builds naturally. For that we can help each other by creating content on other pages that include a link to our online store.

We can look for guest posting in blogs related to the theme of our store, or in stores that sell complementary products, but that do not make us direct competition. Generally, to achieve our goal sometimes we have to seek reciprocity. This task is usually long and heavy and requires prior research. For this reason, in many cases it will be important to delegate it to a company that deals with the web positioning of our store.

5. Create a blog

One of the ways to attract traffic to our online store will be by creating a blog where content is generated that attracts our potential customers. A blog helps us to establish our brand, to maintain communication with our potential buyers, to anticipate their problems and try to solve them.

It is not so focused on direct sales, it must add value to both the user and the company and its objectives.

6. Check if you have been SEO negative

It is possible that your store is not getting a good position, but because it is receiving spam links from a large number of pages. This causes Google to penalize you, as it is unusual behavior. If your competition is making you black hat SEO, chances are high that they are positioning themselves poorly as a result of this practice.

Ending negative SEO is possible, but there is a complex job of link detection and removal to be done. On many occasions, since it is not possible to contact the webmasters directly, it is necessary to ask Google not to take these links into account.

There are many other important aspects when it comes to improving the positioning of an online store. A good way to start is thru conducting an audit to find out which lines you need to work on in order to improve the SEO of your business. If that is your case, we invite you to get in touch with us.

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How To Cut Back On Technology

Cutting back on technology involves intentional steps to reduce screen time, establish healthier habits, and create a more balanced relationship with digital devices. Constant connectivity and reliance on technology can impact various aspects of life, including mental health, productivity, relationships, and overall well-being. Here's a guide on how to effectively cut back on technology: 1. Assess Your Current Tech Habits: 1. Self-Awareness: Reflect on your current tech habits, including the amount of time spent on devices, specific apps or activities consuming most of your time, and how they impact your daily life and well-being. 2. Identify Triggers and Problematic Areas: Recognize triggers or situations where excessive tech use becomes a problem, such as before bedtime, during social interactions, or while working or studying. 2. Set Clear Intentions and Boundaries: 1. Define Tech-Free Zones and Times: Establish specific zones or times where technology will be li...