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Maybe you have an online store with a large number of products. But still you wonder why you can't rank well on Google. The mere fact of having a large online store is not necessarily synonymous with success, although it is true that the greater the number of items, the more likely you are to sell.
Do not forget that users are looking for specific products
on Google. If our product pages do not appear, or appear in very low positions,
the chances of the user clicking tend to be very low.
If we want to improve the SEO of our online store in Google,
we will have to apply a series of SEO optimization techniques aimed at
improving the positioning of the pages.
1. Improve page speed
Elements such as the cache, the compilation of the pages or
the placement of the JavaScript code in the files, as well as the quality of
the CSS, can influence the slowness of the page. The slower the page, the worse
the user experience. And the worse the user experience, the worse the ranking
will generally be.
If you want to improve your online store, you should also
pay attention to the hosting you are using. Many e-commerce cannot afford to be
in a shared web hosting, they require a dedicated server or a VPS.
2. Change duplicate descriptions
It is very possible that the product descriptions that you
are using are the same in the manufacturer's catalog, which will also coincide
with the product descriptions of other online stores. You are using duplicate
content. And duplicate content is lousy for your rankings on Google.
You must rewrite all duplicate product descriptions in your
online store. It doesn't matter if you have a large number of products, if you
want them to be positioned well they have to be slightly longer and original
descriptions.
3. Determine the main keywords
If you want to position the home in Google well, it is
important to determine the most suitable keywords. These should appear in the
title, meta-description and content of the main page. On many occasions, it
will be necessary to write some presentation text that includes these keywords.
Web pages with little original content often do not rank
well. Try to improve and increase the content of your website. On the other
hand, think that not all keywords are suitable to try to position yourself.
There are keywords where Google results pages return pages with a high
authority and relevance and which are going to be very difficult to pass, if
you can.
4. Get quality links
Not because of the fact of getting hundreds or thousands of
links in a short time, our online store will experience high growth. The
important thing is that our positioning builds naturally. For that we can help
each other by creating content on other pages that include a link to our online
store.
We can look for guest posting in blogs related to the theme
of our store, or in stores that sell complementary products, but that do not
make us direct competition. Generally, to achieve our goal sometimes we have to
seek reciprocity. This task is usually long and heavy and requires prior
research. For this reason, in many cases it will be important to delegate it to
a company that deals with the web positioning of our store.
5. Create a blog
One of the ways to attract traffic to our online store will
be by creating a blog where content is generated that attracts our potential
customers. A blog helps us to establish our brand, to maintain communication
with our potential buyers, to anticipate their problems and try to solve them.
It is not so focused on direct sales, it must add value to
both the user and the company and its objectives.
6. Check if you have been SEO negative
It is possible that your store is not getting a good
position, but because it is receiving spam links from a large number of pages.
This causes Google to penalize you, as it is unusual behavior. If your
competition is making you black hat SEO, chances are high that they are
positioning themselves poorly as a result of this practice.
Ending negative SEO is possible, but there is a complex job
of link detection and removal to be done. On many occasions, since it is not
possible to contact the webmasters directly, it is necessary to ask Google not
to take these links into account.
There are many other important aspects when it comes to
improving the positioning of an online store. A good way to start is thru
conducting an audit to find out which lines you need to work on in order to
improve the SEO of your business. If that is your case, we invite you to get in
touch with us.