Cutting back on technology involves intentional steps to reduce screen time, establish healthier habits, and create a more balanced relationship with digital devices. Constant connectivity and reliance on technology can impact various aspects of life, including mental health, productivity, relationships, and overall well-being. Here's a guide on how to effectively cut back on technology: 1. Assess Your Current Tech Habits: 1. Self-Awareness: Reflect on your current tech habits, including the amount of time spent on devices, specific apps or activities consuming most of your time, and how they impact your daily life and well-being. 2. Identify Triggers and Problematic Areas: Recognize triggers or situations where excessive tech use becomes a problem, such as before bedtime, during social interactions, or while working or studying. 2. Set Clear Intentions and Boundaries: 1. Define Tech-Free Zones and Times: Establish specific zones or times where technology will be li...
There are companies that confuse a web page with "advertising" or having a showcase on the Internet. But this is because they really or have understood all the implications of being on the network. The problem with this mentality may be that they end up paying a lot of money to create a website on the Internet, but in the end they will not get back the investment they have made due to a lack of strategy.
Having a website on the Internet alone is not enough to sell
on the Internet. We can take care of the development of the page and also carry
out web positioning actions , but if you decide to only order the first, you
will have to take care of the second. Because, if you don't, it is not clear
that your website is going to achieve good results.
What happens when you only have one web page on the Internet?
We are going to show you how things work. When we create a
web page and some time passes, Google indexes it and users who want to can find
you. But, of course, there are many other pages like yours that you have to
compete with.
If your page is static and does not update, if you do not
create content through a blog, if you lack a marketing strategy to achieve
sales, it is most likely that your website will obtain very low results or that
it will pass through the Internet without penalty no glory.
However, a web page by itself does have a high value when we
get the user to reach the page. A good site has to be characterized by:
•Usability
•Navigability.
•Design.
•Simplicity.
•Structure.
•Text quality.
Good pages get the user to perform certain actions once they
are browsing it. The page adds value, provides information, makes it clear what
is being sold, how it can be purchased, what is the call to action. And in
fact, if the website is good, over time it will attract users. But keeping them
on the page and attracting them, in large part, is up to you.
Why a good website is not enough
We only enter those web pages where we have a reason to
return. Imagine an online newspaper where the news is not updated every day and
several times a day. Users would not return because they are not meeting their
information needs.
An online store or a website where you sell your
professional services is not an online newspaper, but you have to update them
to generate traffic. When you update your blog on your website, you get people
who are potentially interested in buying your products to want to come back to
see if you've posted anything new. And if you follow a system and like what you
do, the normal thing is that you are going to create addiction.
In every web page we have to distinguish between two
processes: user acquisition and conversion. Not all users who come to your page
will buy. Not all users who come to your page and buy will repeat. There are
different degrees of commitment. We have to work so that the highest percentage
of users of your page become recurring customers. But for that you have to
start at the beginning and have a good strategy.
The first thing is to start with the user acquisition phase
. Users will come to your page through different channels. In what ways can you
attract or acquire traffic?
•Through organic or Google traffic.
•Through links from other web pages.
•Through social networks; yours or others.
•By direct traffic; people who come to your page because
they know the URL and type it directly in the browser.
•Users who arrive through your Newsletter; They are users who
have already entered your page and subscribed, but they return thanks to
entering through your e-mail.
•Paid advertising: the traffic that comes to you through
Google Adwords, Facebook Ads, Twitter Ads, etc.
Ultimately, there are many channels through which traffic
can arrive. If you don't do anything with your page to get users to come
through, chances are you have low traffic.
Most users usually arrive through Google, but not all will
arrive directly at home. The goal is for your top pages, or as many pages as
possible, to appear directly in the first place.
The conversion phase is more complicated, since not for the
mere fact of having a large amount of traffic, you will have a high conversion
rate. You have to carry out the best possible optimization of your website to
achieve the highest possible number of conversions. You also have to optimize
the input channels, from the e-mails and newsletters that you send to your
customers, to a whole series of e-commerce techniques aimed at promoting sales.